Blogging is a key marketing and brand development tool for any cause. It’s common practice for restaurants, catering companies, meal delivery services, private chefs, and other food and beverage businesses to turn to influential food-bloggers and use their audience to raise awareness for their business.
Recipe Details
Difficulty: easy4
servings30
minutes40
minutesIngredients
100gr italian pasta
1 kg all-purpose flour
9 whole eggs
extra virgin olive oil, as needed
cornmeal flour, as needed
Notes
- Don’t forget to avoid rinsing!
It’s important for these businesses to choose the influential bloggers in the market, or “influencers”. Popular food-bloggers, like all other successful bloggers, are able to draw a specific audience and build their reputation by consistently posting quality content. Over time, the blogger accumulates influence over some of their audience.
Preparation
Consumers often build a connection with the blog host(s) they closely follow affecting their buying decisions. In the eyes of professional marketers, these influencers are key to spreading word of the company they represent to the appropriate buyer personas.
This is what the blogger can “sell” to companies whose products and services they’d endorse or be sponsored by. Consumers often build a connection with the blog host(s) they closely follow affecting their buying decisions.
Execution
In the eyes of professional marketers, these influencers are key to spreading word of the company they represent to the appropriate buyer personas. This is what the blogger can “sell” to companies whose products and services they’d endorse or be sponsored by.
Consumers often build a connection with the blog host(s) they closely follow affecting their buying decisions.